Gallicoops's place in the Poultry Industry

The spectacular boost in poultry farming happened in the 1970s and then in the 1980s Hungary's production stabilized around 180% of internal consumption. This was also assisted by the fast growth of crop harvesting and the rapid increase of market demand for poultry. It was an important factor that the integration was well organized and the incentive and support system was also relatively assessable. All breeds and cross-breeds of poultry available in Hungary are world class quality or very close to that.

At the end of the 1990s the company became the leader in turkey meat distribution and with this uninterrupted chain of success we have contributed to the fact that today Hungary is the biggest turkey consuming nation in the world after Israel and the united States. We also had a key role in increasing domestic turkey consumption five times: while in 1990 1.5 kg of turkey or turkey based products were eaten per capita a year, in 2008 this figure reached 7 kg. Last year total domestic poultry production was 435 thousand tonnes, within which turkey amounted to 122 thousand tonnes. With almost 35 thousand tonnes Gallicoop accounted for 8% of all poultry processing, or close to 29% of turkey processing (representing approximately 2.7 million turkeys).  In turnover amounted to 25 billion forints, although profits before taxes fell considerably compared to the 2007 in spite of the fact that growth was 8.3% over the preceding year, and almost 763 million forints were invested into the capital expenditure budget. Significant technological developments were carried out, partly financed internally and partly from assistance we applied for. Thanks to our efforts invested in innovation the slicing line was renewed in 2008 as a result of our product range was extended and the amount produced increased by 100% during the past year.The domestic market is especially important for us, although 35% of our meat and meat product sales came from turkey products exported mostly to the UK, Austria, Belgium, The Netherlands, Ireland, Germany, Italy, Portugal, Spain, Switzerland, even Japan and Hon Kong. A good part of domestic sales are done by hyper and supermarkets; as Metro, Tesco, Auchan, Lidl and Spar are our key clients.